Request Call Back

Family Business: Personal touch is key

Family Business: Personal touch is key

As a small, family-owned business, C&L Business Systems has had to learn to adapt to the ever-changing business landscape by providing a personal touch.

Recently we took the opportunity to share our many years of experience with The Irish Times and Irish Examiner, highlighting the essence of small family businesses in today’s economy. 

Emphasising the importance of a personal touch, co-founder John Carroll, along with his son Rory, shared their insight on how C&L Business Systems strive to meet client needs by providing a personal touch to build lasting relationships.  

We always put our customers at the forefront of everything we do,” John explains. “We appreciate that time is of the essence for many business owners and employees, so we ensure that we are concise yet effective in our approach to the extensive training and upskilling we provide customers on existing or new technology and software.” 



In a world dominated by larger competitors, C&L Business Systems embraces a ‘small is beautiful’ ethos. Our size allows us to pivot swiftly, adapt to changing demands, and provide unparalleled levels of service. We focus on what sets us apart: best-in-class software and genuine, personalised care. 

Bigger players will have more resources at their disposal but we don’t spend time worrying about competitors; we just have to lean into what makes us a success in the first place. We focus on what we’re good at and on what sets us apart – best-in-class software and an unparalleled level of hands-on customer service. 


As we look to the future, we remain optimistic about the role of family businesses. Despite challenges, we’re excited to expand our team and continue to provide our growing customer base with that extra personal touch. Our journey is a testament to the resilience and dedication of family-owned businesses. 

Honesty and integrity in running a successful family business are everything,” Rory says. “You build on that honesty and integrity from the previous generation and it is appreciated by your customers in all your business relationships. That – and always respect your elders,” he concludes with a smile.


To read the full interview visit The Irish Times or The Irish Examiner to learn more about how a personal touch is key for trading success.